During an era where car racing was adventure, courage and the joy of speed. When cars smelled of gasoline and burnt rubber, when racing car drivers like Jacky Ickx, Emerson Fittipaldi and Jackie Stewart were living legends who lived well, living well became part of the legend. And this gives our exclusive products their name.
JOCHEN70 is straight out of the atmosphere of the Steve McQueen’s 24 hour race in “Le Mans”. It reflects the melancholy charisma of the racing car driver in Jean Louis Trintingnant’s film, “Un homme et une femme”. You will see the Jochen70 spirit in Al Pacino, who as Formula 1 pilot “Bobby Deerfield”, walks on the automobile wild side, and in the casual gentleman duo Tony Curtis and Roger Moore in “The Persuaders”. JOCHEN70 is in the car in “The Day of the Jackal” that Edward Fox drives along the Corniche. JOCHEN70 has class and utility, leaving room for the imagination and for the contents of the luggage of Daytona drivers. JOCHEN70, a brand for all those who dreamed of beautiful, fast cars in their youth and began to collect them as adults.