The racing car drivers of the 1970s were 20th century heroes. When I was a child, they stood for motoring adventure, fancy lifestyles, casual luxury, and superbly beautiful women. An era where every second was lived fast, and lived as if it were the last and the best moment of one’s life. Standing for the lifestyles that the Mille Miglia drivers loved, JOCHEN70 is the name which makes our products a legend.